Leading the Customer Experience
CMO’s are in a unique position to own, understand, and implement customer experience not just as a marketing function, but as a fundamental component of every aspect of a business. As a CMO you’ve known for years the importance of cultivating customer relationships and building a brand customers trust ! Now, with customers demanding an even more consistent and comprehensive customer experience, you can connect marketing and branding activities not just to leads generated but also to higher sales conversion rates, greater customer retention and higher numbers of brand advocates.
NB : This session is only available for CMO Summit attendees
Friday 16th
14:45 > 15:15
C-Level Lounge
