Marketing & Advertising
Leveraging Platform Power to Promote Good
For fiscal year 2022, Alibaba served approximately 1.31 billion annual active consumers through its global consumer-facing businesses in the Alibaba Ecosystem. Alibaba provides the technology infrastructure and marketing reach to help merchants, brands, retailers and other businesses to leverage the power of new technology to engage with their users and customers and operate in a more efficient way.
In recent years, Alibaba has used its influence and responsibility as a tech platform to not only enhance consumer welfare with diverse offerings but to underpin and promote some of the most visible global initiatives including the Olympic Games and the industry’s path to carbon neutrality. In this conversation with MediaLink CEO Michael Kassan, hear from Alibaba President Chris Tung on the impact Alibaba is playing in driving positive changes and building a more sustainable future for all.