Leanne Fremar

Chief Brand Officer

JPMorgan Chase

Leanne Fremar is the Chief Brand Officer for JPMorgan Chase, leading the firm’s brand strategy, creative, advertising, content, video, and consumer insights across our three Masterbrands and the lines of business that sit within them. Leanne joined the firm in September of 2018 from Starbucks, where she was the executive creative director, leading global brand initiatives and creative campaigns. She was previously the executive creative director for the women’s business at Under Armour and the architect of the company's award-winning "I Will What I Want" campaign. Leanne has deep experience in social impact marketing as well as retail sales and store branding.