Vivatech 2023


Loick Tanguy



With more than 25 years in the world of digital content (including 9 years in Asia (Thailand, Singapore, China), a journey like mine in the world of video games and Audiovisual content (Virgin games, Mattel, Vivendi Universal / Activision, Manzalab and Whattheprod) allowed me to produce digital projects crossing and mixing techno dimensions (PC/MAC, Websites, I-beacon, mobile app, NFC, AR,VR...). My background covers works of content ranging from World of Warcraft, Adibou, Barbie, Hotwheels, Myst, Syberia, Kirikou, Totally Spies, Marcel Pagnol digital content adaptations (Movie, VR, Video Game, Metaverse with The SANDBOX), among many others. Now Chief Marketing Officer at WHATTHE PROD ,a creative production house with a digital 360° approach, favoring French works of content, IP’s and talents with strong international reach : TV series, Movies, Video games, Virtual Reality and Web3. WHAT THE PROD, is renowned for its expertise in animation, with the next SYLVAIN CHOMET film (Les Triplettes de Belleville) currently producing the feature-length biopic on the life of Marcel Pagnol, "MARCEL ET MONSIEUR PAGNOL". Aswell as the production of a WEB3 games for THE SANDBOX to (re)-discover) all locations and characters created by Marcel Pagnol : PAGNOL-EN PROVENCE : The village. We also acquired the rights to adapt the Video games Syberia franchise into an animated series.

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