Vivatech 2023


Nicolas CANO

Director sales & Business Development - Tmall Luxury Pavilion


Nicolas Cano has over 15 years of international expertise in the luxury sector. He started his career at L’Oréal in the Luxury Division as a Product Manager before joining in LVMH in 2005, working at Dior Homme and then Christian Lacroix as Commercial Development Manager for Europe, and then EMEA. In 2010, Nicolas joined the Chalhoub Group to develop the Chanel franchise network in the Middle East. In 2016, Nicolas took over the General Management of the Symphony Group, the Alabbar Group's retail branch, deploying an omni-channel strategy and the opening of exclusive concept stores in the extension of the Dubai Mall. Since May 2018, Nicolas Cano has held the position of Head of Fashion & Luxury Development at Alibaba Group and leads e-commerce deployment of major Houses on Alibaba’s B2C platform, Tmall & Tmall Luxury Pavilion. Nicolas graduated from the L’Ecole Superieure

My interests

Luxury, Fashion & Cosmetics
Marketing & Advertising
Media, Entertainment, Creators Economy
Metaverse & XR
Retail & e-commerce

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