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Laurent Boillot, a graduate of Neoma Business School, started his career at Havas in 1988 and Unilever in 1990. He joined LVMH in 2002 to oversee the transformation of Guerlain as Marketing Director and then as Chairman and CEO. He launched an ambitious sustainable commitment around its iconic bees. He also founded the skincare brand Cha Ling. He became CEO of Hennessy in 2020 with the ambition to promote Hennessy as the most prestigious and responsible spirits house in the world.