Vivatech 2023


Armando Pastor

Marketing & C2C Director

Rakuten France

Graduate of CESEM (Centre d'Etudes Supérieures Européen de Management de Reims) and ICADE (Universidad Pontificia Comillas) in Marketing and Management, Armando Pastor began his career in 2008 at Plebicom where he acquired a perfect knowledge of performance marketing. Two years later, he joined the Rakuten ecosystem. First at Rakuten Advertising, as a Business Developer, then at Rakuten France in 2014. He was first is in charge of partnerships, retargeting and affiliation to then manage acquisition. In 2018, Armando was appointed Marketing and C2C Director of Rakuten France. Armando and his team of around 30 employees have enabled Club R to become one of the most generous loyalty programs in e-commerce in France.

My interests

AI & Robotics
Data Management & CRM
Marketing & Advertising
Retail & e-commerce

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