Vivatech 2023

KC
If I were a car, I would be a 1957 Ferrari 250 GT California

Kim Costello

Chief Marketing Officer and Chief Customer Officer

Pendragon Plc

Kim Costello Chief Marketing Officer & Chief Customer Officer Kim Costello is the Chief Marketing Officer and Chief Customer Officer at Pendragon PLC, one of the UK’s Leading Automotive Retailers. A highly driven and dynamic professional with over 15 years marketing experience, Kim is responsible for leading the group’s Marketing teams to ensure a consistent delivery of Pendragon’s value proposition by planning, developing, monitoring and implementing strategies to create, sustain and manage profitable growth. Kim is accountable for the creation and execution of the Group’s Internal and External multi-channel communications strategy and leads the teams responsible for the preparation and management of all communications material. Kim most recently added Chief Customer Officer to her remint; the additional focus on everything customer represents a new dawn for the automotive retail sector in the UK. Kim’s responsibilities extend to the overarching customer experience, customer journey and reputation throughout each sector and department in the business.

A fun fact about me

If I were a car, I would be a 1957 Ferrari 250 GT California

My interests

Diversity & Inclusion
Marketing & Advertising

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