François Bitouzet has more than 20 years of experience in Communications and Events. Since July 2022, he is the Managing Director of Viva Technology. Prior to holding this role, he was the Managing Director of PublicisLive France for four years. During his time at the agency, he strengthened its commercial success thanks to a commitment to creative excellence and the quality of client support. During the COVID crisis, he piloted its transformation towards physical-digital hybridization. François was Director of Communications and Brands at Voyages-sncf.com from 2013 to 2018 and in 2017 led the design, development, and launch of the new brand OUI.sncf. In 2010, he joined Auditoire as Executive Director, having previously been Associate Director and then Director of Channel Planning at Euro RSCG C&O in the 2000s. François Bitouzet is a graduate of the Ecole Normale Supérieure and of the Ecole des Hautes Etudes en Sciences Sociales, where he holds a DEA (post-graduate diploma) in Economic Analysis and Policy and a Master's degree in Modern Humanities.