Sacha currently works as VP France at Two Circles, a sports marketing agency that uses data to help build direct relationships between sports and fans, to improve fan experience and drive revenues across all commercial streams (ticketing, sponsorship, media, etc). Passionate about sport, Sacha has supported commercial and marketing challenges of federations, leagues, clubs and major events (e.g. EURO 2020 & 2021, Olympics, FFF) through her work at Two Circles. She has a good understanding of the European sports market as she works with properties across the continent, helping them in the definition of their business strategies, in the performance of market research and in the evaluation of growth opportunities - in the fields of ticketing, sponsorship, content and media. She also has a deep commitment to growing women’s sport having notably led a research study defining strategic recommendations to support the economic development of elite women’s sport in France.