Vivatech 2023


Calum Campbell

Director of Research and Strategy

Harder Than You Think

Calum Campbell is the Director of Research and Strategy at Harder Than You Think. He has lead on all areas of development and forward planning for the production company since its launch in 2018 and oversees all creative development for the company's Rising Phoenix Project, The Phoenix Project has a simple objective of dramatically increasing the profile of the Paralympics and in doing so changing attitudes to disability the world over. It began with Rising Phoenix in 2018. The project will continue through to Paris 2024 and beyond. The company's mission will complete at the closing ceremony of the Los Angeles Paralympic Games in 2028, a games that they believe will have transformed our views and attitudes globally towards disability. In a unique exclusive Rights partnership with the International Paralympic Committee until the LA2028, HTYT will use the power of creativity to change the conversation and create a better, fairer world for those with disability.

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