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As VP Audiences & Data, Tini Sevak is responsible for creating new solutions that inform business intelligence and provide our commercial teams with sophisticated ways to utilise campaign and audience insights. Tini joined CNNIC in 2018 and has built and led a global team of analysts, researchers and data specialists who ensure data-driven insights underpin our decision making, campaign performance and partnerships as well as the commercial strategy of CNN International. Throughout her 16 year career in data, technology and analytics, Tini has lead various global clients through data transformation by designing and implementing modern measurement plans and long term strategies linking data insights to business growth. Over the years her work has spanned various sectors including automotive, finance, FMCG, pharmaceuticals and telecommunication. She continues to find new and innovative ways for businesses and brands to understand their audiences and maximise ROI.