Vivatech 2023


Thomas van Schaik


The Yunus Sports Hub

Thomas van Schaik is a highly experienced brand strategist and consultant who has worked in the sports industry for over 25 years. Throughout his career, he has had the pleasure of working with some of the world's most renowned athletes, helping them build their brands and make a difference on and off the field. Thomas began his journey in sports while working with the World League of American Football and European soccer teams before eventually joining sporting goods giant Adidas in 2001. In 2015, he was appointed Chief Marketing Officer of the Dutch Olympic, Paralympic, and National Sports Federation. Since 2019, Thomas has co-founded The Athlete Brand, the world's first data-driven brand provider exclusively for elite athletes, and has become an Associate of the Yunus Sports Hub. Thomas is the author of The Athlete Brand Book, a book dedicated to empowering athletes to build their brands and grow their independence, influence, income, and overall societal impact (publishing date July 26ed, 2023). Sport has never been as big as it is today. Rightsholders and sponsors can collaborate with athletes to engage fans and build their brands. Thomas firmly believes that the future of sports will be brand-led, athlete-centric, and data-driven. By harnessing the power of technology, Thomas envisions a world where athletes have greater control over their careers and their impact on society.

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