Vivatech 2023


Sam Glynne

Head of EMEA, E&CM


Sam Glynne is the European lead for UTA Entertainment and Culture Marketing Division, responsible for creating entertainment opportunities for brands across the region. She is based in London but drives branded entertainment activities for UTA in multiple territories. Prior to this role, Samantha was the Global SVP of Branded Entertainment at production giant Fremantle where she oversaw brand partnerships with global advertisers across its key television properties such as Idols, Got Talent and The X Factor. Samantha has worked in the branded entertainment space for many years, for both production companies and advertising agencies. She launched The Audi Channel in 2005 for All3Media, and went on to be Managing Partner and Director of Channels at Publicis Entertainment in London and Paris. She is a key industry figure, having been a judge at Cannes Lions and is a regular panelist at industry events. She is the co-author of the industry text books The Art of Branded Entertainment and Marketing the Arts Breaking Boundaries.

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