Vivatech 2023


Arthur Sadoun


Publicis Groupe

Arthur Sadoun, 51, is Chairman & CEO of Publicis Groupe, the world’s third largest communications group. Arthur began his career in Chile, founding his own advertising agency which he later sold to BBDO/ Chile. Returning to France in 1997, he joined the TBWA network (Omnicom Group) as International Director of Strategic Planning and was appointed CEO of TBWA/Paris in 2003. Under his management and for four consecutive years, TBWA/Paris received the ‘Agency of the Year’ award at Cannes Lions International Festival of Creativity. At the end of 2006, Arthur Sadoun was named CEO of Publicis Conseil, the flagship agency of Publicis Groupe founded by Marcel Bleustein-Blanchet and previously presided over by Maurice Lévy. In April 2011, he was appointed Managing Director of Publicis Worldwide, the global network of Publicis creative agencies, before being named Chief Executive Officer of the network in October 2013. In December 2015, he was named CEO of Publicis Communications, Publicis Groupe’s creative hub comprising Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, MSLGROUP and Prodigious networks. Arthur became Chairman and CEO of Publicis Groupe on June 1, 2017, making him the 3rd leader of the Groupe in its 91-year history, following in the footsteps of Maurice Lévy, and founder Marcel Bleustein-Blanchet. Arthur graduated from the European Business School and holds an MBA from INSEAD.

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