VivaTech 2021


Heini Zachariassen

Founder and CEO




Heini is Vivino’s Founder and Chief Executive Officer. Credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since. During his tenure, Vivino has grown into a community of 50 million users, raised $221 million in funding, and rolled out a worldwide wine marketplace. Before starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini, who was named Entrepreneur of the Year by GP Bullhound in 2020, leads the team from Vivino’s European headquarters in Copenhagen, Denmark. Heini and Vivino’s story is featured in an independent documentary, “Disrupting Wine, The Life of an Entrepreneur.” Heini also hosts the YouTube series Raw Startup, which offers candid advice for entrepreneurs and startups.