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I am the Brand Guy of Shell. As a marketer, I focus on leveraging the power and potency of a brand by harnessing its ‘humanity'. It ensures customers or stakeholders buy into a brand's ethos and buy its value propositions. This comes from a belief that whether it’s B2B or B2C or B2B2C, it’s really all B2Humans. My personal brand purpose is to ‘inspire and liberate creative possibilities in everything and everyone’. #data_alchemist #humanbrands