Vivatech 2023


Guillaume Vergnas

Head of Esports, Gaming & Web3

Alpine F1 Team

After, 6 years of building partnerships in F1 & Automotive, working with global brands to deliver their marketing & business KPI’s, Guillaume is now head of Esports, Gaming & Web3 for Alpine. This includes the management of Alpine Esports competitions and teams, the involvement of Alpine in gaming as well as all activities of the brand in Web3. On the latter, Guillaume has led multiple initiatives: The creation of the $ALPINE Fan Token (Top 5 Fan Token) in partnership with crypto-exchange leader Binance; the first automotive NFT collection in June 2021 in partnership with Animoca Brands on its game, REVV Racing; As well as the brand’s new initiatives in building a web3 based loyalty program.

My interests

Marketing & Advertising
Metaverse & XR
Mobility & Smart City
Web3, Blockchain, Crypto & NFT

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