The 2023 CMO: Balancing Today's Growth & Tomorrow's Brand ?
Budgets have been cut. Teams have been reduced. Tools are being negotiated hard or go out the window. CMOs are now facing a huge reduction of means and expected to achieve the same (or even better) results. At the same time, the cost of acquisition is rising, along with the difficulty to close deals. What are the best CMOs doing at the moment? What should you prioritize - in terms of tools, processes and skills? Is generative AI a solution?
NB : This session is available only for CMO Summit attendees