Tech for SocietyTech for the EnvironmentMarketing, Advertising & Media
Have you met A.L.I.C.E yet? If measuring impact is your thing, she is the one !
Publicis Groupe has developed a unique proprietary tool, A.L.I.C.E. (Advertising Limiting Impacts & Carbon Emissions), with Bureau Veritas. It helps teams evaluate the impact of their projects. It covers measurement of creation, production, media, events, data and technology.