Marketing & AdvertisingChief Marketing OfficersCreator's Economy, Gaming & Metaverse
How to Make it in Hollywood: A CMO Guide
In a world of ad-skipping, brands big and small, local and global, want to be front and center in culture-defining content and moments, whether on the streamers or blockbusters in theaters. And a bonus if you're in both. These thought-after moments often stem from the newest and most popular shows and movies out of Hollywood. Entertainment properties that seamlessly exist in all digital and live environments spill over to social, music, the metaverse even, cross borders and generations, and live in one's mind forever. With the right stickiness and authenticity, branded entertainment could be the most robust and future-facing investment a CMO can make. So, how do you make it in Hollywood if you are a brand? Our panel will examine the ongoing love affair between brands and the big and small screens, diving into the now-necessary multi-hyphenate approach brands must take and exploring the opportunities and challenges to scale involvement in entertainment.