Marketing, Advertising & MediaTech for the EnvironmentTech for Society
Brands as Force for Growth and Good
Coming out of the last 24 tumultuous months, it’s clear the advertising industry has a unique opportunity to make systemic changes to how brands can lead when it comes to advancing important social and cultural issues. Procter & Gamble has been a long-time leader in this endeavor, committed to driving community impact, equality and inclusion, and environmental sustainability in equal measure with growing mind and market share for its portfolio of brands. In this session, P&G Brand Chief Marc Pritchard sits down with MediaLink CEO Michael Kassan for a conversation about why brands that can grow commercially can also then improve communities and culture, creating a virtuous circle by authentically connecting with today’s values driven consumer.