Marketing, Advertising & MediaRetail, Ecommerce & Luxury
Marketing's Cultural Responsibility - and How Tech Makes It Possible
Today’s technology means advertisers can reach consumers in their homes, cars, and pockets with powerfully personalized content and brand experiences. But with great power (and reach) comes great responsibility. How can marketers leverage the tech in their toolkits to help create a more just, equitable, and sustainable world? From combating bias in AI and disinformation in public discourse to protecting consumer privacy and building a connected world that is accessible and inclusive - technology can help marketers build a better world. In this conversation industry leaders share how they are making it happen.