Tech for SocietyMarketing, Advertising & Media
There’s no doubt streaming upended the entertainment business, ushering in an arms race for content, eyeballs and dollars. However, the rapid growth of connected platforms for everything from gaming to fitness to commerce means marketers must widen the aperture when thinking about how to reach and engage today’s hyper-connected omnichannel consumer. How can brands overcome inherent fragmentation in the current streaming landscape? Will truly addressable content and brand experiences ever be possible…at scale? What creative, technical and talent resources are required? This session calls on industry leaders to define a vision for the future of streaming, share insight on what success looks like, and what it will take to get there.