Marketing & Advertising
Data Factory: How Renault Group scales up Data exploitation to CRM & Media
When Customer Data Strategy is supporting Renault Group’s transformation: ensuring a user-centric approach throughout CRM & Media activation, bringing value on existing Use Cases and on new mobility services. A model for a Centre of Excellence based on technical Foundations, Data Insights & People.
Wednesday 14th
14:30 > 15:00
PUBLICIS GROUPE
