Future of Sport
Youth & Olympics : Will Gen Z get into the games ?
"Results Presentation of the study carried out by Publicis Sport & Webedia Sports to measure the perception of the Olympic and Paralympic Games by the generation of 18-24 year olds.
The Games are intended to address the youth that Coubertin wanted to bring together and celebrate.
But what is the perception of young French people almost a year from the Paris Games? What image do they have? How will they experience them and on what media? Are they sensitive to the discourse of meaning conveyed by the organization and the partners? What legacy will they draw from it?
So many questions and keys to understanding their expectations and engaging them in the perspective of the Games."