Stage-X
talk

Agencies: Not Done Yet…

Fri17May
FROM17:30
TO18:00

Description

Type the words “ad agencies are dying” into any search window and your browser is likely to produce multiple pages of links to articles and speeches, all heralding the death of the advertising agency. Those predictions, like rumors of Mark Twain’s death, might be greatly exaggerated. Smart agencies are opting for transformation over slow demise, and several marketers are providing a not-so-gentle nudge to push their agencies in the right direction. Are agencies reinventing fast enough, and what survival tactics are paying the highest dividends?


Data
Marketing & Advertising
Retail & E-commerce

Speakers

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