Stage-X
talk

Transforming Marketing Measurement

Fri17May
FROM15:30
TO15:45

Description

Marketing is changing. CMOs adapted in 2018 by leaning into advanced data, technology and measurement. Yet only 25% of them trust their ability to measure ROI across media. Megan Clarken, Chief Commercial Officer, Nielsen Global Media will show how and why 2019 is the year that marketers double-down on high-quality metrics that prove their value. This requires measurement that’s fast, flexible, trustworthy, and most importantly… actionable.


Data
Marketing & Advertising
Media
Retail & E-commerce

Speakers

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