You have reached your page view limit
To continue discovering VivaTech's and our partner's content, create an account or login.
"Why does creativity matter for BtB growth?"
Description
While B2B companies have traditionally prioritized performance marketing campaigns to increase their sales in the short term, a shift is underway. B2B brands are becoming more creative and bolder with impactful campaigns. The objective? Develop strong brands for long term growth.
Friday 17th
15:00 > 15:30
Community Lounge