Future of Sport
Paris 2024: how can we meet the challenge of more responsible Games?
"Coca-Cola, Worldwide Partner of the Paris 2024 Olympic and Paralympic Games, has worked hand-in-hand with the Organising Committee and the City of Paris to propose a new model for drinks distribution at the event. For the first time in the history of the Games, drinks will be offered to the millions of spectators via a completely redesigned model to reduce the Games' single-use plastic footprint and show that the circular economy of packaging is possible.
To discuss this major issue, Coca-Cola is inviting economic and institutional players to a discussion on environmental responsibility and the legacy of the Paris 2024 Olympic and Paralympic Games."