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[Google CMO Forum] Data-Driven marketing: A Business Accelerator - Key Learnings from BCG Survey

Fri17May
FROM14:15
TO14:25

Description

Only 2% of brands have reached the full potential of data-driven marketing. 
But the payoff is worth it: best-in-class advertisers report cost savings up to 30% and revenue increases of as much as 20%. BCG shares the practices that leading marketers follow to achieve these compelling growth results.

Companies

GOOGLE

Speakers

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