Tech for SocietyTech for the EnvironmentMarketing, Advertising & Media
Have you met A.L.I.C.E yet? If measuring impact is your thing, she is the one !
Publicis Groupe developed a unique proprietary tool ALICE (Advertising Limiting Impacts & Carbon Emissions) with Bureau Veritas. It helps the teams evaluate their project’s impacts. It covers measurement of creation, production, media, events, data and technology. Come and see live demonstration!