VivaTech 2021

Innovation

Hublot E-Warranty: When each watch becomes its own certificate

Blockchain
Luxury
Retail & E-commerce

Description

The authenticity of Hublot watches is guaranteed by a visual recognition of the micro-structure of their materials. Stored in the AURA blockchain, the new warranty system developed by Hublot is part of a global movement to fight counterfeiting and to trace product lifecycles.

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